33 of the world’s best business minds tackle one urgent question : What does it really take to make your organization remarkable?

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.

In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!”

But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board— created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.

The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

5 Responses to “The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable”

1. Mrs. Order says:

   July 14, 2010 at 12:00 am

   Got many good concepts from this “teaching” CD. I trusted the person who steered me to purchasing this CD and it was everything I hoped it would be. I am just beginning leadership at my church and this is going to be a valuable reference for me to go to as I refine my small-group ministry in the Fall. Many many thanks.

   Reply
2. Gina Novelle at Exclusive Markets says:

   May 18, 2010 at 12:00 am

   I went from head desk moment to heads up with book. I recently made the decision to go back full-time to self employment. Of course, even after self-employment of over 20 years, I never left it completely. I thought I needed a break. Well, that break taught me a whole lot about my craft.

   I landed at the book store due to a little voice urging me to get some new inspiration. In my j-o-b, I have seen my creativity being squashed, and being told “I’m not like the others.” Of course, I’m not like the others, and guess what I don’t want to be like the others.

   After 3 years in the corporate j-o-b world, I was beginning to think “just like the others.” But in my heart, I knew something was wrong, and thanks to this book; this life changing book, I am about to hit the world again but with an entire different attitude. My prior self employment and the j-o-b I have gives me a very unique perspective in my industry, and this book gives motivation to go forward and become remarkable. Thanks to all the authors who wrote, because I do “get it.”

   Gina at Exclusive Markets

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3. Nick R. Athens says:

   December 27, 2009 at 12:00 am

   The author’s book “Purple Cow” is a far superior (and recommended) book. There is no unity or theme that prevails among the myriad of chapters in “The Big Moo.” Reading this book feels as if you’re being rushed from room to room for unrelated, brief (and largely poor quality) lectures. The book read to me as if the author contracted a severe case of attention deficit and/or he didn’t make his publishing deadline.

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4. Sara Toussaint says:

   December 26, 2009 at 12:00 am

   “The Big Moo” is an entertaining compilation of short stories, examples, ideas and philosophies by various business leaders. I encourage you to read this book, regardless of your level of experience or job satisfaction; whether you feel “stuck” in your role or if you’re already inspired. After I put the book down (I read it in one day), I felt re-energized about not just my current career, but my professional outlook overall. It’s a good book to keep with you at all times (it’s small enough), especially Monday mornings.

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5. Jonathan Bell says:

   October 30, 2009 at 12:00 am

   An amazing wee book, very succinct and to the point with gems of wisdom on specific aspects of business management, skills, knowledge and staff. It woul have been good to have 20 years ago….

   Reply